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	<title>franjacoberger.com</title>
	<link>http://www.pretentiousplaid.com/articles</link>
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		<title>The Nike Tiger Woods Ad.</title>
		<description><![CDATA[

Nike recently launched a new Tiger Woods commercial.  The ad features a pensive looking Tiger looking square at the camera with a narration by Tigers father the late Earl Woods.   As the camera slowly zooms in we hear Earl say   &#8216;Tiger, I am more prone to be inquisitive.  To [...]]]></description>
		<link>http://www.pretentiousplaid.com/articles/advertising-design/the-nike-tiger-woods-ad/</link>
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		<title>Flash web design &#8211; Landscape Design Site</title>
		<description><![CDATA[I recently completed a redesign of the Paul&#8217;s Nursery website.  The entire site is designed in flash and features an online portfolio, photo galleries and a user friendly navigation system.

The design of the website focuses on strong images to captivate the end user.  Because their business is primarily design driven, it was important to focus [...]]]></description>
		<link>http://www.pretentiousplaid.com/articles/web-site-design-long-island/long-island-web-design/</link>
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		<title>Getting your site Listed with major search engines: Google, Yahoo, Windows Live &amp; Ask</title>
		<description><![CDATA[A request from every website owner is &#8220;Can you list my site on Google?&#8221;  So, for all you do-it-yourselfers, here&#8217;s the easy guide to getting listed on the major search engines including, Google, Windows Live, Yahoo and Ask.
1.  First you need to build a sitemap of your site.  There are pleanty of free sitemap generators [...]]]></description>
		<link>http://www.pretentiousplaid.com/articles/web-site-design-long-island/getting-listed-with-major-search-engines-google-yahoo-windows-live-ask/</link>
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		<title>Four things your website probably isn&#8217;t doing.</title>
		<description><![CDATA[1.  Building a following.
Most site lose out on the opportunity to save some marketing dollars by not having a &#8220;sign up&#8221; form on their website.  Whether it&#8217;s a &#8220;&#8217;sign up for our newsletter&#8221;, &#8220;sign up  for updates and specials&#8221; or simply a register button doesn&#8217;t really matter.  The point is to capture the contact information [...]]]></description>
		<link>http://www.pretentiousplaid.com/articles/web-site-design-long-island/four-things-your-website-isnt-doing/</link>
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		<title>Getting it Right the Second Time.</title>
		<description><![CDATA[Most of my clients, I&#8217;ll guestimate nearly 85 &#8211; 90%, come to me for a web site redesgin.  I love redesigns because the client has already had some web experience and kind of knows what they like and don&#8217;t like.  Also, it lets me see what they were thinking the first time around and really [...]]]></description>
		<link>http://www.pretentiousplaid.com/articles/web-site-design-long-island/successful-website-redesigns/</link>
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		<title>Give a man a fish&#8230;</title>
		<description><![CDATA[A common request I hear often from clients is &#8220;We need a site we can update ourselves.&#8221;  Maybe they had a site in the past with a web designer that was unresponsive or slow getting their work up.  Or maybe, they might be so darn excited at the prospect of having their own web site [...]]]></description>
		<link>http://www.pretentiousplaid.com/articles/web-site-design-long-island/cms-websites/</link>
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		<title>Pauls Nursery Website Design</title>
		<description><![CDATA[
I just completed the design of Paul&#8217;s Nursery/ Aureliano Gardens web site redesign.  The new site features and much needed updated look, a portfolio gallery, a slideshow of their garden center and an extensive landscape design shop.  The entire site is done in flash.  You can view the new site at: Pauls Nursery
 ]]></description>
		<link>http://www.pretentiousplaid.com/articles/news/long_island_website_news/</link>
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		<title>Domain Names</title>
		<description><![CDATA[
A domain name is the actual name of your site (i.e., www.yoursite.com) . While domain names are pretty cheap to purchase and easy to change, it’s always best to do it right the first time to avoid bigger problems later.
The trick to having a good domain name is to pick a name that is easy [...]]]></description>
		<link>http://www.pretentiousplaid.com/articles/web-site-design-long-island/choosing-domain-names/</link>
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		<title>Web Site Content</title>
		<description><![CDATA[The written content will be one of your sites most important aspects. People who surf the web are looking for information. The information on your site must be relevant and sought after by your sites end users to have value.
To go about the task of creating content, first think about the type of people who [...]]]></description>
		<link>http://www.pretentiousplaid.com/articles/web-site-design-long-island/content/</link>
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		<title>Get Found In White Space.</title>
		<description><![CDATA[Get found in White Space
The less is more philosophy often refers to minimalism.  Stemming from architecture and quickly adopted by interior design, minimalism is expressed by simple, clean designs, utilizing basic elements of line, form, color and light to compliment negative space.  In minimalist design the negative space is as much a part of the [...]]]></description>
		<link>http://www.pretentiousplaid.com/articles/advertising-design/get-found-in-white-space/</link>
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