Content

The written content will be one of your sites most important aspects. People who surf the web are looking for information. The information on your site must be relevant and sought after by your sites end users to have value.

To go about the task of creating content, first think about the type of people who will visit your site, your potential customers. What message are you trying to get across to them? What are you trying to inform them of. Most importantly, what do you think they are looking for?

If you’re a service company you want to let them know about the services you offer. Depending on your type of business you may want to include a portfolio, photo gallery, client list, testimonials, case studies and or news on your company. Service companies need to be informative. If you’re constantly being asked a lot of the same questions by potential clients you may want to address some frequently asked questions on your website. You may also consider educating your audience with industry news, insight and case studies. Educational information conveys diligence, experience, awareness, and sensitivity to your visitor’s needs.

If you are a product driven company your focus will be a bit different. You will need to highlight your products in the best way possible. Whether you’re selling products online or not, you need to entice potential customers to visit your store. This is done by highlighting products your clients are looking for in a manner which appeals to them. Shopping is highly psychological. When consumers look at products they imagine having those products themselves. If the messaging is wrong and the consumer can’t visualize themselves with the product the sale is lost. Product website are more graphic and less wordy. People who are shopping spend less time reading, so information on product websites needs to be impactful and to the point. Sell on image.