Marketing your website can be done through a number of ways. 

Search engine marketing (SEO) means having the wright key words and search engine friendly ontent on your site tto get you picked up by the most used engines.  Search engines are the 2nd most popular internet tool, second only to email.  Getting your site up in search engine rankings can be accomplished through optimizing your site as well as paid placement. 

Directory listing are another way to get your site out there.  It is said that the more sites that link to your site the higher your site will come up on a search engine lisitng.  The reason, more links to your site give the site credibility as a good site.  Not to mention, you will get more traffic the more directories you are listed in and the more sites you are on. 

Public Relations is a great way to increase exposure to you site.  Key words in press releases get picked up by search engines and individuals searching the web and lead them to you site.  they can also get picked pu by print publications and have a double impact. 

Pay per click advertising allows you to set your own budget for advertising your site on the web to end users who are searching for your product or service.  How it works is you decide on keywords you would like to appear under, you place bids on how much you are willing to pay for those words per click, and set a daily limit.  Then your ad with your key words comes up in relevant searchesdepending on if your bid is with in the goin range.

Traditional advertising still is and always will be a way to market your site.  Be it on the web with banner ads or text links or through traditional print media.  Advertising your site name will get you traffic.  Providing your ad gets attention. 
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Pretentious Plaid   |   Creative Marketing & Advertising Agency   |   Long Island, NY